PPC marketing is a form of online advertising that allows businesses to pay for clicks on their ads rather than impressions. This means that you only pay when someone clicks on your ad, making it a cost-effective way to reach a targeted audience and drive traffic to your website.
03
Jan
Jan
Are you considering investing in SEO services for your business, but aren’t sure if they’re worth the cost? You’re not alone. Many business owners wonder if the time and money spent on search engine optimization (SEO) is worth it, especially when there are seemingly endless marketing options available. But the truth is, SEO is a […]
07
Nov
Nov
Digital marketing is a term that covers a wide range of marketing activities that are done online. It can include things like search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and more. Digital marketing is a great way to reach out to potential customers and promote your products or services. It’s also a […]
19
Oct
Oct
If you’re trying to figure out how much SEO services cost, chances are you need marketing support. And just like any other marketing tactic, the price depends on the amount of work being done. There are four main things you can hire an agency for when it comes to SEO: 1. On-Page SEO 2. Back-linking […]
17
Oct
Oct
Many small businesses don’t have the time or resources to invest in a full-fledged digital marketing campaign. However, that doesn’t mean that digital marketing isn’t important for small businesses. In fact, digital marketing can be extremely beneficial for small businesses, providing them with a way to reach a wider audience and build their brand. Fortunately, […]
11
Aug
Aug
You should be using Bing Ads as a part of your PPC strategy. While Google consumes 90+% of the web’s search traffic, there are our search engines out there, like Bing. Most of you, when you first boot up your brand new Microsoft PC or laptop, tend to first go to Microsoft Edge and download […]
31
Jul
Jul
Blogging is the primary way companies, big and small, create content. This is because fresh content is the key to driving in SEO traffic, both existing and new. What a lot of people forget is that marketing your content, is just as important as creating content. This is especially important for new or small companies. […]
27
Jul
Jul
At its release, Instagram was thought to be a social media platform exclusively for personal accounts, since the whole gist of the app was to post pictures. Fast Forward to 2020 and now almost every major business has an Instagram account. These businesses are improving their digital marketing by utilizing the many tools available with […]
23
Jul
Jul
To be better able to market to people in the “digital age”, here are some basics of digital marketing to follow. Marketing today is not conducted in the same way as it was done 30 years ago. Yes people still do buy space on advertising billboards or sponsor events, but now most people see new […]
Digital Marketing, Social Media Marketing
Social Media Marketing with Twitter – How to set up your Twitter account and what to post
22
Jul
Jul
Social media marketing with Twitter isn’t all about posting images like Instagram or lengthy posts such as in Facebook. Twitter is a part of the big 3 when it comes to social media marketing. The other 2 members are Instagram and Facebook. Instead it’s about having a conversation with other users. If you go on […]