At its release, Instagram was thought to be a social media platform exclusively for personal accounts, since the whole gist of the app was to post pictures. Fast Forward to 2020 and now almost every major business has an Instagram account. These businesses are improving their digital marketing by utilizing the many tools available with Instagram marketing. We will go over some tips and tricks to use Instagram effectively for your digital marketing campaign.
How to Set Up Your Account for Instagram Marketing
Whether you have an existing Instagram account, or a brand new one, the first thing you should do is to switch to a professional account. By doing this, you will get access to more in depth information from your account, such as the amount of interaction you get, or the total reach of your posts. All of this information is extremely important, as it tells you what is working and what is not when it comes to content. Next you want to use a high resolution image of your logo as your profile picture, so people can recognize your logo. For your bio, keep things short and sweet. You can include your company’s slogan or mission statement, your location, phone number, and/or your website. Essentially you want to put useful information that can entice your profile visitors to look at your profile, and ultimately follow you.
What to Post on Instagram
Instagram allows different types of posts on your profile, such as images, videos, “boomerangs”, and stories. All of these types of posts should be used for specific things. Instagram stories is basically Instagram’s version of Snapchat. It’s designed to showcase short videos or images of day to day things you encounter, that aren’t worthy of an official post on your feed. Based on this, you can use stories when you want to inform your followers of flash sales on your website, or interesting day to day activities going on at your office. Image and video posts go directly to your Instagram profile and stay there until you delete it. Due to this, you can use these 2 methods of posts to share photos your customers send you using your product, celebrity or influencer posts, and educational content based on the market you are trying to sell too. Boomerangs are photos that are shot one after another, and then compressed into a short video. You can use this type of post for aesthetically pleasing shots, such as showcasing you or your customer opening the packaging to your product.
How to Caption Your Posts
Captions on your Instagram posts should be short and sweet like the bio. Yes, you can write lengthy captions, but when people scroll through their Instagram feeds, they only see the first 3-4 lines of the caption. They can only see the rest of the caption by pressing more. Due to this, its a hit or miss shot that your viewers will actually read the whole caption. Writing a good caption takes some time to think through, but you should always keep in mind that you ultimately want to be able to engage with your followers via the content you post and its caption. The most important part of the caption are the hashtags. Hashtags are what allow you to reach millions of other people using Instagram. You should use hashtags that are relevant to your post and are extremely popular. You can verify which hashtags are popular by searching them up in the search bar in the explore tab. Finally the amount of hashtags to use is debatable. If you are just starting to grow your Instagram page, then putting tons of hashtags that are relevant to your post is acceptable. Once you have thousands of followers, then you should start to limit the amount of hashtags you use to maybe 3-4, as this will help to keep your posts look professional.
Instagram marketing is an important tool to any company looking to improve their digital footprint, thus it should be a part of your digital marketing campaign. These tips on different areas of your Instagram account should help to increase your total reach, and ultimately the amount of likes and followers you get to your profile.
Need some help when it comes to Instagram? We have you covered, WDFA Digital offers social media marketing services, so you don’t have to worry about it. If you need help with any other digital marketing services, please feel free to click here.