To be better able to market to people in the “digital age”, here are some basics of digital marketing to follow.
Marketing today is not conducted in the same way as it was done 30 years ago. Yes people still do buy space on advertising billboards or sponsor events, but now most people see new things through their mobile devices, thus digital marketing has become increasingly more important to businesses today.
Basics of Digital Marketing: An Optimized Website
When people search for things, they either put in the name of the company or a few keywords that relate to what they are looking for. These keywords are crucial to a marketing strategy known as search engine optimization or SEO. SEO is essentially a process in which you optimize your site, so the search engines show your website as the top result. This is done by the use of keywords. You may be wondering how to determine keywords for your company, well its pretty easy. You need to choose something that the average joe may use when searching for something. This could be anything from “leather wallets” to “vegan sandwiches”. You can also use resources such as Google’s keyword planner, to see how many searches a month are conducted using certain keywords. This can aid you in choosing the right keywords with the most traffic.
Basics of Digital Marketing: Social Media Pages
Social media is a great way to not only promote your business, but to also connect with your followers/customers. You can do this by posting content related to your business or things that your company sells. For example if you have a business in NBA jerseys, not only would you post the jerseys that you have on sale, but you can also post news relating to those jerseys, such as when the release date of a new jersey is. These little things can help you to actively engage with your follower base. The most important factor in social media, is to be active consistently. This is because your social media page won’t have a 1000 followers on day one. It’s going to take time, thus being active on it is crucial to gain a strong follower base.
Basics of Digital Marketing: Blogging
People like and use Wikipedia because it is a place with a boatload of information where people can learn. Similarly you can have a “wikipediaesque” page on your website in the form of blogging. Just posting daily 300 word articles on information related to your company, is a great way in generating traffic to your site. For example, if you own a travel agency, you can blog about things such as airlines, tourist destinations, and travelling tips. This can help to show your potential customers that you are an expert in all things travel. When blogging, it is important to use keywords throughout your blogs. This can be the same keywords you used to optimize your website, as when people search up your keyword, not only should your site pop up, but your blogs should pop up as well.
These 3 basic tips should help to increase your company’s footprint in today’s digital world. The one key thing to keep in mind is that things such as blogging and social media are time consuming if you want to utilize them to their full extent